Land Rover proudly announced its global and exclusive partnership with Ben Ainslie Racing (BAR) in hopes to covet the highly elusive trophy – America’s Cup; this is the only sporting event in which Britain has never won.
Mark Cameron, Jaguar Land Rover Global Experiential Marketing Director said: “At Land Rover we have a long history in sailing. This incredible partnership with BAR has given us the opportunity to showcase our world class expertise in advanced engineering and innovative technologies which lie at the heart of everything Land Rover does. Yes we make cars but, we will make a real difference to the performance of the Land Rover BAR team and we will help create the fastest boat possible in the hope of bringing America’s Cup to the UK for the first time.”
Ben Ainslie, Team Principal of Land Rover BAR said: “We are delighted to have Land Rover as our Title Partner and Exclusive Innovation Partner. A great British brand, but also a fantastic engineering and technology company who will work hand in hand with our design and engineering team. Together we will develop race-winning technology for our America’s Cup Class boat.”
The new team, named Land Rover BAR, was announced today at the home of Ben Ainslie Racing in Portsmouth, UK. The team will compete in the America’s Cup beginning with the Louis Vuitton America’s Cup World Series (Portsmouth) event 24 – 26 July 2015 in Portsmouth and culminating in the Louis Vuitton Qualifiers America’s Cup and Playoffs in Bermuda June 2017 in order to reach the America’s Cup Match in June 2017.
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