Land Rover Releases A Documentary

Land Rover has launched ‘A Life Extraordinary’ – a global film project that looks at pioneering people from around the world and the attributes that make them extraordinary. The film series highlights the innovative spirit at the heart of the Land Rover brand and its determination to go Above and Beyond.

Dr. Brian R. Little, author of the best-selling Me, Myself and Us, is a pioneer in the study of how personality influences human flourishing, he summarizes four traits that make people go above and beyond and these are – Courage, Openness, Vision and Dedication.

Dr. Brian R. Little said: “This project brilliantly illustrates what it means to truly go above and beyond in life. We have found four genuinely pioneering people who embody what it means to push your limits and demonstrate the power of innovation. Throughout this project, I have been able to explore what really motivates people to live beyond their boundaries.”

Dominic Chambers, Global Head of Digital Marketing for Jaguar Land Rover said: “Land Rover has always been synonymous with innovation and pushing the boundaries of design and technology with our vehicles. To create such an enlightening film that explores the human psyche and what drives it to keep breaking barriers and seek the impossible has been remarkable, and illustrates how important it is that people all over the world keep pioneering”

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